Home Contact Brand Kit Intake Brand Kit Intake Please complete this questionnaire so Qwality Brands LLC can plan and configure your brand kit project. "*" indicates required fields 1Client & Existing Identity2Organization & Message3Audience & Positioning4Personality & Context5Visual System & Applications6Launch Assets & Approval EmailThis field is for validation purposes and should be left unchanged.Client Name*Enter the name of the person completing this questionnaire.Organization or Brand Name*Use the working name here; exact public-facing treatment is collected later.Client Email* Qwality Brands will use this address for project communication and replies.Current Website Optional. Provide the current website or primary public page.Social Profiles and Other Public LinksList relevant Instagram, Facebook, LinkedIn, YouTube, podcast, storefront, or other public URLs, one per line.Identity Project Type* New identity for a new or previously unbranded organization Rebrand of an existing identity Choose the option that best describes this project.Existing Brand Assets Available Existing logo files Brand guide Color palette Font files or typography specifications Photography, graphics, or other media Editable source files No existing assets are available Select everything that exists. If none are available, select only the final option.Existing Brand Asset Upload Drop files here or Select files Accepted file types: png, jpg, jpeg, pdf, zip, Max. file size: 20 MB, Max. files: 10. Upload available logos, guides, palettes, media, and specifications. Combine editable source files and licensed fonts into a ZIP archive. Accepted: PNG, JPG, JPEG, PDF, and ZIP. Do not upload passwords, license keys, or other secrets. Server and WordPress MIME limits still apply.Rebrand Guidance: Retain, Change, and Avoid*Tell us what should remain recognizable, what is no longer working, and what must not carry into the new identity. Explain why each point matters. Organization Type* Business Ministry or church Nonprofit Personal brand Other Other Organization Type*Organization Overview*In plain language, explain what you offer, whom you serve, why the organization exists, and the history or experience that shaped it.Most Important Near-Term Goal*What should this identity help you accomplish in the next 6–12 months? For example: launch publicly, appear more established, reach a new audience, or unify inconsistent materials.Existing Foundational Language Mission statement Vision statement Core values Tagline Key message or positioning statement None finalized Select the language you already use. This intake does not include naming strategy or copywriting.Mission, Vision, Values, and Key MessagesPaste the approved language you selected above. Label each item clearly.Tagline Plan* Include an existing approved tagline Reserve a tagline treatment, but wording is not finalized Do not include a tagline in the logo system Choose how the approved identity should treat a tagline. Creating or legally clearing a tagline is not included.Exact Approved Tagline*Enter the final capitalization, punctuation, and wording exactly as approved.Tagline Treatment NotesExplain where the tagline should or should not appear and whether it must remain removable from the primary logo. Exact Public-Facing Name*Write the name exactly as the public should see it, including capitalization, spacing, punctuation, initials, and legal suffixes to include or omit. Add pronunciation guidance if the name may be misread.Primary Audience*Describe the people whose trust or attention matters most. Include useful specifics such as life stage, role, community, location, priorities, or familiarity with your offering.Audience Need and Desired Response*What problem, hope, or need brings this audience to you? What should they feel, understand, or do after encountering the identity?Differentiation and Alternatives*What makes this organization meaningfully different? Name the alternatives, competitors, or familiar organizations your audience may compare you with, and explain where you should feel similar or distinct.Current PerceptionHow do people seem to describe or interpret the brand today? Include any misconception that needs correction.Desired Perception*How should the right audience describe the brand after the new identity launches? Focus on a few meaningful shifts, not a list of generic adjectives. Personality and Voice in Practice*Describe how the organization behaves and communicates when it is at its best. Give one or two examples, such as how it welcomes a newcomer, teaches, sells, advocates, comforts, or leads.Traits the Brand Must Not Communicate*What impression would damage trust or feel untrue? Explain any line the identity must not cross, such as appearing exclusive, childish, corporate, trendy, severe, or informal.Faith, Cultural, Community, or Symbolic Context* Yes No known context Is there context that should influence how words, colors, symbols, people, or traditions are represented?Relevant Context and Boundaries*Explain meanings, traditions, sensitivities, community expectations, or symbolic associations we should understand. Note what respectful representation looks like and what should be avoided.Visual References: What Works and What Does NotShare links to identities, logos, packaging, spaces, art, or editorial design you like and dislike. For each, explain the specific quality that works or fails; references guide direction but will not be copied.Visual Reference Upload Drop files here or Select files Accepted file types: png, jpg, jpeg, pdf, zip, Max. file size: 20 MB, Max. files: 10. Optional. Upload reference images or a labeled PDF/ZIP. Accepted: PNG, JPG, JPEG, PDF, ZIP. Maximum 10 files, 20 MB each. Server and WordPress MIME limits still apply. Color Direction and Constraints*Describe colors you are drawn to, colors that must be used, colors that are prohibited, and any cultural, emotional, denominational, industry, or accessibility meaning behind them. It is acceptable to say you want Qwality Brands to recommend the palette.Typography Preferences or ConstraintsNote any type styles you prefer or reject, required licensed fonts, language/character needs, readability needs, or environments where fonts must work. Qwality Brands will select the core typography.Required Visual Elements* Yes No required elements Are any symbols, initials, imagery, objects, or logo treatments required for stakeholder or operational reasons?Prohibited Visual Elements* Yes No known prohibitions Are any symbols, imagery, clichés, colors, or logo treatments prohibited?Required Element Details*List each required element and explain why it is required. Requirements will be interpreted within the agreed design scope.Prohibited Element Details*List what must be avoided and why, including overused industry clichés or meanings that could be misunderstood.Practical Logo Applications* Website header Social profile or small avatar Digital documents or presentations Print collateral Signage Merchandise or apparel Embroidery One-color or monochrome reproduction Very small reproduction Other Select every environment the logo system needs to support now or soon.Other Logo Application*Accessibility and Legibility ConcernsDescribe known low-vision, color-vision, reading, language, age-range, contrast, or small-size needs that should influence design decisions.Brand Background and Texture Direction*The kit includes 3–5 custom brand backgrounds or textures. Describe what these should help communicate and any preferred visual ingredients, such as subtle patterns, photography treatment, line work, paper grain, geometric forms, or restrained symbolic motifs.Background and Texture Uses* Website sections Social posts or stories Presentations or documents Print collateral Podcast or video graphics Packaging or merchandise Other Select the places where these background assets are most likely to be used.Other Background or Texture Use* Immediate-Launch Media Assets* Podcast cover art Social profile images Print collateral Digital launch graphic Other launch asset No immediate-launch collateral is needed Select the highest-priority assets needed for immediate launch. These are scoped launch assets, not unlimited collateral. If none are needed, select only the final option.Podcast Cover Art Specifications*Provide the podcast title exactly as displayed, platform requirements or dimensions, required copy, supplied imagery, and where the cover will launch.Social Profile Image Specifications*List each platform and account, requested image type, known dimensions, and whether the avatar should use the primary logo, mark, or monogram.Print Collateral Specifications*Name the item and quantity, provide final dimensions, required copy, print vendor specifications, folds/bleeds/finishing details, and delivery deadline. Printing and vendor costs are not included unless separately quoted.Digital Launch Graphic Specifications*Describe the platform, final dimensions, required copy, call to action, supplied imagery, file format, and deadline.Other Launch Asset Specifications*Describe the requested item, intended use, dimensions or vendor specifications, final copy, supplied imagery, and deadline. Qwality Brands will confirm whether it fits the included launch-asset scope or requires a separate quote.Launch Asset Priorities, Copy, and Supplied Imagery*Rank the selected assets, paste final approved copy or link to it, identify supplied photography/illustration, and note who owns approval. Copywriting, photography, illustration, printing, and additional collateral are not included unless separately quoted.Launch Asset Content and Specification Upload Drop files here or Select files Accepted file types: png, jpg, jpeg, pdf, doc, docx, zip, Max. file size: 20 MB, Max. files: 10. Optional. Upload approved copy, supplied imagery, and vendor specification sheets. Accepted: PNG, JPG, JPEG, PDF, DOC, DOCX, ZIP. Maximum 10 files, 20 MB each. Do not upload passwords, payment data, API keys, or other secrets. Server and WordPress MIME limits still apply.Fixed Launch or Event Date* Yes No fixed date Is there a date that cannot move because of an event, campaign, opening, filing, broadcast, or other external commitment? A requested date is not confirmed until Qwality Brands reviews the schedule.Fixed Date* MM slash DD slash YYYY Why the Date Is Fixed*Explain the external commitment, what must be ready by that date, and the consequence of missing it.Primary Approver Name*This person has final authority to approve the identity and revision direction.Primary Approver Email* Additional Stakeholders* Yes No Will anyone besides the primary approver review or influence the decision?Stakeholder Names and Roles*List each stakeholder, their role, and what authority or perspective they bring. The primary approver remains responsible for one consolidated response.Consolidated Feedback Method* One consolidated email One consolidated marked PDF or document Scheduled review call followed by one consolidated written response Other Choose how the primary approver will combine stakeholder input into one clear revision response.Other Consolidated Feedback Method*Scope Acknowledgment* I understand that the Visual Identity Kit includes 2 initial logo concepts and 1 complementary revision round; feedback must be submitted as one consolidated response; and additional concepts, revisions, naming, copywriting, legal or trademark clearance, printing, or other out-of-scope work requires a separate written quote. This intake acknowledgment supports project setup and does not replace the signed agreement.Anything Else Qwality Brands Should KnowShare any decision, constraint, concern, or context that would materially affect strategy, design, production, approval, or launch and was not captured above.
